The funeral industry in general is desperate to sustain the status quo.
There are many facets to the end-of-life experience. There’s the dying process, and then the postmortem process. Both are equally significant. As of now, they’re regarded as entirely separate. I think one of the revolutions we’re going to see in the next 10, 20 years is recognizing the connection between them. Even the best case scenario—a beautiful hospice death with the best nurses—and immediately the nurse’s job ends and your body is handed off to some unknown person from a funeral home that you may not have previously contacted. It’s a whole new process at that point. Integration between dying and the death industry will help people comfortably design their death experience.
Read more in Caitlin’s Observations in Volume III